Budget airline easyJet is set to move into the package holidays sector in the next few weeks, and already has plans to offer five million bargains in 30 countries to entice customers.
easyJet Holidays is a new operation that will see the airline link up with independent bedbank lowcostbeds, which provides accommodation for the lowcostholidays operation.
The package deals, which are being billed as ”flexible holidays at unbeatable packages”, will be made available through Teletext Holidays – a sales platform that has been the subject of a multimillion-pound restructuring and relaunch by its owners, Daily Mail & General Trust, and also through an easyJet Holidays call centre.
easyJet flies to 89 destinations from UK airports including Stansted, Luton and Gatwick.
In theory, the new operation appears likely to slash overheads and labour costs to a minimum, and also cuts out commissions for any middleman.
Victoria Sanders, managing director Teletext Holidays, says: “It’s an exciting move for the travel industry and we are working closely with the team to drive sales in the first few weeks.”
But can it provide better holidays and better value than existing operators and travel agents in a market which is already intensely price-driven?
Lawrence Hunt, at lowcostholidays, thinks it can.
“There are many, many advantages of using easyJet,” he says.
”Holidays will be entirely flexible, so if you don’t want to catch a 6am flight, you needn’t. And when it is cheaper to take a nine-day package than seven, it will be easy to stay on for the longer period.”
Copyright Press Association 2011






