Four-fifths of families will go abroad on holiday this year, an online trade magazine has claimed.
In a Travel Weekly-commissioned survey of 500 people, 82% said they are either very likely or quite likely to have an overseas holiday, which may mean travelling from one of the UK’s major airports such as Stansted or Heathrow.
The respondents had all been overseas in the last five years.
The most likely groups to go abroad are those aged 18-34 and over 55, and the least likely are those aged 35-54, the survey by Explore Research suggests.
Unsurprisingly, the cost of travelling is the deciding factor for the majority (55%), while two-fifths (42%) say the destination is the biggest consideration. One in three are guided by the weather of a particular place and a quarter prioritise good accommodation, the survey suggests.
In terms of age, the type and quality of digs drives the decision for most over-55s, while cost, family-friendly facilities and safety of children most concerned the under-35s.
Around one in five holiday with family or friends (18%) and the same proportion holiday with one or two children, while around one in six go away with extended family (16%).
Explore Research’s Katie Brown said: “More than one-third of people will book with larger groups, either with friends or other families or extended family.
“This presents operators with the challenge of providing family-friendly and child-safe facilities, with quality accommodation to keep the older family members happy.”
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