Holidaymakers could soon have another reason to book flights to Ireland after tourism bosses announced plans for a new scenic road trip route.
The drive will stretch from Donegal’s dizzying Slieve League sea cliffs to the wilds of west Cork, taking in remote Mayo and Achill Island, Connemara and the Burren.
Organisers have not yet settled on a defined route – but it is likely to be made up of existing highways along the Atlantic coast linked together.
The ‘Wild Atlantic Drive’ is expected to attract drivers from across the world, particularly the US and Europe.
Tourism chiefs hope it could become Ireland’s answer to iconic routes such as the Pacific Coast Highway in California or Australia’s Great Ocean Road.
And with flights to the Emerald Isle available from London airports including Stansted and Luton, thrill-seeking motorists from the UK will have plenty of opportunities to experience the coastline that was once believed to be the “end of the world”.
Alex Connolly from tourism group Failte Ireland said the drive could be sold as a two-week holiday.
But shorter trips, taking in only parts of the route, will also be available for those with a busy lifestyle.
Mr Connolly said: “We’ll be pitching this at people who want to come over and have an authentic experience and enjoy not only Irish landscapes, but also the company of Irish people.
“It will be for people who are looking for that rugged, authentic Irish experience, the Ireland that at one stage – before the discovery of America – was considered the end of the world, but still has that remoteness and beauty about it.”
Copyright © Press Association 2012
