Tech-savvy youngsters are leading the way when it comes to booking holidays on mobile phones and tablet computers, research shows.
Nearly half (47%) of those aged 15-24 have used either a smartphone or a tablet device such as an iPad to source and pay for their overseas break, the Abta study found.
This compares with a tenth (11%) of over-45s who have used a mobile device to make their holiday booking in the past 12 months.
Foreign holidays were the most popular bookings via mobile devices, with 14% of the 2,000 people surveyed having booked an overseas trip on their smartphone, while a tenth had booked on a tablet.
Mobile devices make surfing the internet for the latest holiday deals and flights from Stansted and other airports accessible wherever you are, meaning you are more likely to bag a bargain.
However, the PC and laptop are still by far the most popular method of booking package holidays, flights, hotels or airport transfers – some 89% of those who have booked a holiday on the internet did so on their main computer.
Victoria Bacon, head of communications at Abta, said the poll showed customers want choice when it comes to how they book their holidays, ranging from the traditional high street travel agent to the flexible, on-the-go mobile option.
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