‘Attenborough effect’ boosts Africa tourism
BBC TV series Africa has boosted travel and holiday bookings to the previously named ‘Dark Continent’.
Through Sir David Attenborough’s latest televisual offering, flights to Tanzania are soaring as are trips to Kenya and to Egypt’s Red Sea resorts, according to a recent survey.
Holiday company Hayes & Jarvis conducted the survey based on long-haul travel trends, and also found that Mauritius and Mexico are also doing well, but the effect of UK APD airport departure tax has hit bookings to Antigua, St Lucia and Barbados.
Other long-haul hotspots included Hawaii and the Dominican Republic
Vietnam was named one of the top 10 most popular long-haul destinations, outperforming Thailand. Another popular spot for British tourists, New York, was shown to have recovered from the tourism hit following the devastation Superstorm Sandy.
Brazil, Costa Rica, China, and Trinidad’s neighbour Tobago also produced higher booking rates.
“Kenya has staged a strong recovery to regain popularity,” said Hayes & Jarvis. “The Attenborough effect has driven a TV audience fascinated by the wildlife on the BBC to book a break away to East Africa.”
Hayes & Jarvis’ top 10 most-popular long-haul destinations included (in ranking 1-10 order):
:: New York
:: Dominican Republic
Copyright Press Association 2013