Brandspace awarded airports deal
Tags: BAA, easyBus, Heathrow, london to stansted, Stansted
Travellers going from London to Stansted and Heathrow airports will soon see the work of promotional space provider Brandspace after the company was chosen to manage experiential activity at both venues.
Brandspace will market promotional sites at both airports to brand partners after it agreed an eight-year deal with BAA.
With travellers spending an average of 2.5 hours at airports per journey, branding activity is seen as hugely important for companies.
Steve Hughes, CEO of Promotion Space Group, of which Brandspace is a subsidiary, said: “Our presence in airports means Brandspace offers brands the opportunity to engage with target audiences in a relaxed environment where they have the time and inclination to interact.”
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