Travellers going from London to Stansted and Heathrow airports will soon see the work of promotional space provider Brandspace after the company was chosen to manage experiential activity at both venues.

Brandspace has been awarded an eight-year deal to market branding activity at Stansted and Heathrow airports

Brandspace will market promotional sites at both airports to brand partners after it agreed an eight-year deal with BAA.

Figures show that 89 million people travel through Stansted and Heathrow airports every year, while 4.9 million use airport transfer services such as easyBus.

With travellers spending an average of 2.5 hours at airports per journey, branding activity is seen as hugely important for companies.

Steve Hughes, CEO of Promotion Space Group, of which Brandspace is a subsidiary, said: “Our presence in airports means Brandspace offers brands the opportunity to engage with target audiences in a relaxed environment where they have the time and inclination to interact.”

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