A new survey of British Airways (BA) passengers has discovered that the Caribbean is the most attractive destination for summer holidays.

South Africa wasn’t too far behind though in the minds of the airline’s customers and Florida, London and the Maldives rounded off the top five.

The findings are good news as BA is launching additional services to Barbados, St Lucia, Antigua and Jamaica from London Gatwick this summer, and spokesperson Claire Bentley said the appeal of the Caribbean is strong while the weather in the UK continues to disappoint.

“The thought of relaxing on a stunning beach in the warm and friendly Caribbean is a real draw as the summer weather continues to be a bit of a let down,” she said.

Florida’s appeal is similar with its beaches and good weather of its own, as well as the obvious Disney attractions and other theme parks, while three extra flights to Orlando per week are also being added to BA’s schedule from Gatwick.

And Ms Bentley was keen to point out the allure of second-placed South Africa, describing it as a ‘dream destination’ and highlighting places like Cape Town and Table Mountain and the Garden Route.

Overall, the poll showed that a high volume of people prefer beach getaways where they can relax and unwind on their summer holiday, with romantic city breaks, fun-filled family trips and ‘all-action adventures’ trailing behind the beach break.

Copyright © Press Association 2012

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