The declining strength of the Indian Rupee is attracting an influx of tourists to India as an increasing number of holidaymakers look to stretch the value of their currency, according to media sources.
India’s popularity as a holiday destination has skyrocketed since the rupee started to weaken and interested tourists have made the former British protectorate the most widely searched for holiday destination online.
Sources suggested that people who had previously visited India in the cheaper off-season were now enquiring about the availability of more expensive rooms during the peak season, traditionally between October and February.
The claims were mirrored by the fact that subcontinent queries with one well-known internet travel agent revealed a 50% rise in enquiries, which included religious tours, during the peak season.
Industry experts claim that the majority of the enquires have been coming from neighbouring countries in South-East Asia and England, suggesting that the 2012/13 peak season could see foreign tourist arrivals go through the roof.
As well as the numbers of mid-level foreign holidaymakers searching for cheap flights to India on the internet, the rupee’s decline has also seen the outbound Indian tourist looking for value-for-money domestic trips as a cheaper alternative, with economical internal flights and budget hotels the flavour of the month.
Copyright Press Association 2012