A glamorous beachclub brand is spreading its wings to an emerging the Black Sea tourist hotspot after making a name for itself with clubbers at the more established Black Sea sun destinations.

Puro Black Sea is heading to the Romanian resort of Mamaia, where it will be aiming to attract the upmarket party set and stylish clubbers to its restaurant and bar, pool with poolside salon, and its own private beach.

Clubbers who are more used to taking their airport transfers to the likes of Mallorca, Marbella and the Algarve might just be tempted to seek out Puro’s new outpost, with live DJ sets, pool parties and dance music beating into the early hours.

Mamaia has emerged as a favourite destination for Eastern Europeans with new affluence, with its luxury hotels, picture-postcard beaches and buzzy nightlife.

Puro may prove a hot ticket for the young jet-setters who are increasingly heading to the resort to enjoy late-night partying in lavish surroundings.

The new beachclub is looking to evoke feelings of luxury resorts in St Tropez or Miami Beach, with well-heeled visitors lounging on sleek white sunbeds by day before dancing into the night.

Europe, Anatolia and the Caucasus surround the Black Sea, while the Mediterranean, Aegean Seas and various straits ultimately connect it to the Atlantic.

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