A new mega mall in Morocco is likely to draw in hordes of tourists over the coming years, it has been suggested.

Pop star and actress Jennifer Lopez opened the new Casablanca shopping centre – which the developers behind the project have called the biggest mall in Africa.

The new development will offer fresh appeal for those looking to complement the traditional bazaars for which Morocco is already so well known with some more-contemporary offerings.

Mall officials have said that tourists are among their main target markets.

Secretary-general, Jenane Laghrar expects around a fifth of people visiting the mall to arrive from foreign soil.

Holidaymakers with a stringent shopping agenda will be able to glance around Louis Vuitton, Gucci, Dior and Ralph Lauren boutiques and department store Galeries Lafayette – as long as they remember to leave enough time to catch their airport transfers to get home.

People looking for the new mall should have no difficulties finding it either – the silver building is perched on the coastline.

Salwa Akhannouch, head of the Aksal group and the driving force behind the mall, said: “It is a great honour for Morocco to have a project of such dimensions.”

The mall opened earlier this month, with local luminaries on hand to watch Lopez cut the ribbon.

Copyright © Press Association 2011

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